Rita Cipalla started Cipalla Communications, Inc. in 1991, and, with a team of professionals, provides organizations with effective public and media relations and marketing communications.

Before moving to Seattle, she was director of communications for the Smithsonian’s National Air and Space Museum. There, she planned three Presidential inaugural balls; organized press conferences that involved the White House, State Department and world figures from Prince Charles to the Apollo 11 crew, and orchestrated hundreds of other high-visibility media and public events.

Trained as a journalist, Cipalla was a contributor to American Education Magazine and the Smithsonian News Service. She has worked with scores of regional and national journalists, and her work has won awards on both coasts.

She credits her first trip to Europe, at the age of 15, with giving her the desire to see how the rest of the world lives. She has since watched the sun rise over Cambodia's Angkor Wat, journeyed along China's Silk Road, photographed lions on the hunt in Tanzania, navigated the souks of Fez, and wandered among the ruins of Machu Picchu.