Braided River Books

Project Description

Braided River, an imprint of Mountaineers Books, uses incredible nature photography, insightful essays from some of the world’s leading conservation experts, and carefully curated exhibits and presentations to build support to protect some of North America’s last great wild spaces.

We were in at the start of Braided River, creating its launch strategy and coordinating¬† design of its distinctive brand. Over the years, we’ve created communication strategies for multiple books, including The Last Polar Bear, Salmon in the Trees and To The Arctic, which included a companion IMAX film.

We’ve developed national media campaigns as well as marketing materials and event planning. We’ve provided customized media training and public-presentation critiques to many Braided River photographers as they prepared for their book tour, and we’ve developed innovative key messaging that successfully positioned the book and the advocacy campaign with which it is affiliated.