Project Description
Internationally known nature photographer Art Wolfe has spent a career capturing iconic and awe-inspiring images from some of the most inaccessible places around the globe — from the serene mountainous terrain of the Himalayas to the crowded bustling streets of India.
We helped Art and his team launch an innovative series of all-day seminars called “Photography as Art,” held in cities large and small. His presentation encouraged photographers, designers, artists and other creative types to discover a fresh way of seeing and creating art.
For this project, we created an initial launch strategy, including recommendations for venues and cities to be visited, as well as website content and media outreach related to this distinctive workshop.